Episode 6:Strategic Advertising in Real Estate

Posted August 4, 2020

In Episode 6 of REAL TIME, we talk with Subtej Nijjar, partner at Union Creative, the agency behind CREA’s national ad campaigns, about methodologies REALTORS® can employ to better understand their audience, position themselves strategically and stay relevant in periods of change and a hypercompetitive industry.

Episode 5:Managing your Online Reputation as a REALTOR®

Posted June 30, 2020

In Episode 5 of REAL TIME, we’ll join Riti Verma, real estate entrepreneur and CEO of RankMyAgent.com—with input from REALTOR® Ben Sweet—to discuss the importance of managing your online reputation as a REALTOR®. We’ll look at the impacts of online reviews, tips to get started, and how to ensure a positive experience to land and keep happy clients.

Episode 4:A Conversation About Real Estate in the Age of COVID-19

Posted June 1, 2020

In response to current conditions, businesses and REALTORS® need to react to a new world, though temporary, where human interaction is limited or discouraged. The real estate industry, built on relationships, will be significantly impacted. But within adverse conditions come opportunities and new human behaviours. For REALTORS®, maintaining a personal connection is crucial.

The CREA REAL TIME podcast provides an opportunity to give REALTORS® insight into how they can transform to be more adept in a digital retail environment.

Representatives from various levels within the industry provide guidance, clarity and give CREA members real world tools to implement.

Episode 3:REALTORS® and the Timeless Currency of Trust

Posted May 7, 2020

In Episode 3 of REAL TIME, we talk with Steve Murray, president and co-founder of REAL Trends, about the foundational elements of real estate – what’s changed, what hasn’t – and how trust and communication continue to play a vital role in safeguarding REALTOR® success.

Episode 3:Steve Murray – REALTORS® and the Timeless Currency of Trust

Posted May 7, 2020

In Episode 3 of REAL TIME, we talk with Steve Murray, president and co-founder of REAL Trends, about the foundational elements of real estate – what’s changed, what hasn’t – and how trust and communication continue to play a vital role in safeguarding REALTOR® success.

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Posted April 17, 2020

Episode 2:Chris Chopik – Real Estate and the Environment

Posted April 17, 2020

In celebration of Earth Day we’ll speak with REALTOR® Chris Chopik, a passionate environmental advocate about how climate-risk directly impacts the industry, the role REALTORS® can play protecting the environment, and what REALTORS® need to know about selling greener homes.

Episode 1: Terry O’Reilly

Posted March 24, 2020

Buying or selling a home isn’t just a financial decision. It’s an emotional one. In our inaugural episode of REAL TIME, we chat with award-winning marketer and radio icon Terry O’Reilly about the changing landscape of real estate—and how brand storytelling, innovation, and emotional connections can boost your business as a REALTOR®.

Episode 1:Terry O’Reilly – REALTORS® and the Importance of Emotional Connections

Posted March 24, 2020

This podcast is about brand storytelling. We’ll explore the crucial connection between REALTORS® and the emotional aspects of home buying and how to use those key elements to add value to your client relationships and the sales process.

Bank of Canada announces emergency interest rate cut

Posted March 18, 2020

In an emergency announcement on March 13th, 2020 the Bank of Canada announced a 0.5% reduction in its trend-setting overnight lending rate from 1.25% to 0.75%. This was a further reduction from the 0.5% cut announced just 9 days earlier at the regularly scheduled interest rate announcement.

The announcement was part of coordinated action by the Department of Finance, the Bank of Canada and the Office of the Superintendent of Financial Institutions, intended to maintain the flow of funding to Canadian financial institutions in order for them to extend funds to businesses and consumers as needed.

In a follow up press release the Bank of Canada explained, “The macroeconomic situation is evolving very rapidly as the COVID-19 coronavirus spreads around the world” and although the longer-term implications of the virus were difficult to assess it clearly presented...Read More